Get ready for a major shake-up in Milwaukee's media scene! Kidd O’Shea is making a triumphant return to the city, and this time, he’s taking on not one but two high-profile roles. But here's where it gets exciting: after a decade-long stint in Washington DC, where he co-hosted Good Morning Washington and filled in on various radio shows, O’Shea is bringing his signature charm and experience back to the place where it all began.
Starting in December, O’Shea will take over as the new afternoon host at iHeartMedia’s Classic Hits station, 95.7 Big-FM (WRIT), a move that’s sure to delight his longtime fans. But that’s not all—he’s also joining Scripps’ WTMJ-TV as part of their morning newscasts, blending his radio expertise with his television roots. This dual role marks a full-circle moment for O’Shea, who first made a name for himself in Milwaukee during his eight-year run at 94.5 WKTI (1996–2004) and later at Audacy’s Hot AC station, 99.1 The Mix (WMYX), where he spent eleven years, nine of which were in the coveted morning slot.
And this is the part most people miss: O’Shea’s journey also includes a stint as a lifestyle reporter for WISN-TV, showcasing his versatility in both radio and television. His return to Milwaukee isn’t just a career move—it’s a homecoming for a media personality who’s left an indelible mark on the city.
But here’s the controversial question: Can O’Shea’s return reignite Milwaukee’s media landscape, or is he stepping into a market that’s already oversaturated with talent? Let’s not forget the role of Lance Venta, founder and publisher of RadioInsight.com, who’s been covering the radio industry since the mid-1990s. Venta’s insights into O’Shea’s move could provide a deeper understanding of what this means for the industry.
What do you think? Is Kidd O’Shea’s return a game-changer, or just another chapter in his storied career? Share your thoughts in the comments below—we’d love to hear your take!
